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Paid Search Specialist

Take a career leap to the cutting edge of Internet marketing and account advocacy. The Cobalt Group-the leading provider of marketing services to the automotive industry, a Google AdWords Authorized Reseller, and a certified Yahoo! Ambassador-The Cobalt Group is seeking a Paid Search Operations Analyst.

The Paid Search Analyst also sustains the Account Advocate responsibilities for a certain number of accounts in order to maintain hands on knowledge and customer interaction on day to day activities of this role.

Recommend and drive paid search performance and workflow criteria and guidelines for all Account Advocates
Consult with Account Advocates to improve their ability to offer paid search optimization recommendations to clients
Prepare network level paid search performance reporting to identify key areas for needed improvement
Provide input and prioritization to Cobalt product management for the search product roadmap
Prepare paid search training modules and coaching sessions for Account Advocates and other Support Services employees
Consult closely with assigned clients to optimize their website presence and ensure that the website strategy is aligned with the customer's business objectives
Monitor and analyze paid search campaigns at an individual dealer and network level and make recommended changes to improve performance metrics
Effectively work with Cobalt's SEO, Account Advocates, Premium Services Support Specialists and fulfillment partners to develop and execute optimization plans that meet ROI and website enhancement requirements
Drive regular and positive contact with clients to review program strategy and performance
Prepare monthly performance reports for clients
Prepare internal performance reports as specified by management
Proactively review websites for necessary content changes, or performance issues
Evaluate website, SEO and paid search performance metrics and identify areas requiring optimization
Provide assistance in rolling out new search marketing initiatives as well as development and analysis of results
Communicate platform changes and enhancements to customers
Research and monitor industry news, trends and local market opportunities
Help define and improve the business processes for fulfilling on Cobalt's premium service offerings
Communicating additional sales opportunities to Cobalt's Account Executives
Documentation of customer communication and optimization activity
All other tasks and duties as assigned by management

Required Skills

Requires a Bachelor's Degree from an accredited college or university or equivalent work experience
Minimum of 3 years experience managing paid search marketing campaigns with all major search engines.
At least 3 years experience as an account manager, account coordinator, project coordinator, project manager, or similar position
Proven ability to develop training and coaching materials to improve others skills in paid search
Excellent verbal and written communication skills. Ability to interact with high level contacts, both internal and external to the company and with technical and non-technical persons
Proven presentation skills (in person and over the phone) to diverse audiences to review performance reports and account strategy and to train others on paid search practices
Proven time management skills - must be able to work independently and handle multiple ongoing tasks with rapidly changing priorities
Strong attention to detail while maintaining ability to see the big picture
Knowledge of website management and design best practices
Knowledge in areas of Search Engine Marketing (SEM) including: Search Engine Optimization (SEO), page optimization, keyword analysis, paid inclusion, pay per-click (PPC), Search Engine and Crawler Technology, ranking and site traffic measurement
Exceptional expertise in paid search marketing practices and online advertising principles
Exceptional expertise in optimizing, troubleshooting, reporting and maintaining paid search campaigns on all major search engines
Proven business analysis skills and ability to analyze paid search performance trends and recommend improvement plans.
Demonstrated ability to respond to customers and internal constituents in a competent and professional manner

Cobalt - Culture and Benefits

The Cobalt work environment is fast-paced, energized, informal and fun, but with a serious focus on quality, customer service, innovation, and an ongoing commitment to excellence. Benefits include medical, dental, and vision for employee and dependents (including domestic partners), life insurance, paid vacation time, personal days, sick leave and holidays, 401K with match, employee referral bonuses, stock option plan, subsidized parking fees and bus pass, onsite gym, and more.
Experience: Mid-Career
Education: 0 years

To Apply:
Sign up and submit your resume on Jobirn.Paid Search SpecialistSearch Engine Optimization SpecialistSearch Engine Optimization Team Manager/SEO Team Manager (3031088-C)Online Marketing SpecialistMusketeer - On Premise Specialista Paid Search Operations Analyst The Paid Search paid search optimization recommendations to clients Prepareposition of Search Engine Optimization Specialist The Search Engine Optimization Specialist develops Search Engine Optimizationby implementing search engine optimization ad display and paid search best practices that drive qualifiedSEO Specialists Technical Support Specialists and is required Minimum years experience in paid search especiallyRED BULL - MUSKETEER - ON PREMISE SPECIALIST We're in search of outstanding talent to


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(This job has expired.)
Job Title	Paid Search Specialist
Company	The Cobalt Group
Location	Seattle, WA
Category	Sales
Posted By	bhodes
Date	2009-11-24
Post Resume on Paid Search Specialist Career Sites Blast Resume to Paid Search Specialist Recruiters Find great Paid Search Specialist jobs on TheLadders.com
Description Take a career leap to the cutting edge of Internet marketing and account advocacy. The Cobalt Group-the leading provider of marketing services to the automotive industry, a Google AdWords Authorized Reseller, and a certified Yahoo! Ambassador-The Cobalt Group is seeking a Paid Search Operations Analyst. The Paid Search Analyst also sustains the Account Advocate responsibilities for a certain number of accounts in order to maintain hands on knowledge and customer interaction on day to day activities of this role. Recommend and drive paid search performance and workflow criteria and guidelines for all Account Advocates Consult with Account Advocates to improve their ability to offer paid search optimization recommendations to clients Prepare network level paid search performance reporting to identify key areas for needed improvement Provide input and prioritization to Cobalt product management for the search product roadmap Prepare paid search training modules and coaching sessions for Account Advocates and other Support Services employees Consult closely with assigned clients to optimize their website presence and ensure that the website strategy is aligned with the customer's business objectives Monitor and analyze paid search campaigns at an individual dealer and network level and make recommended changes to improve performance metrics Effectively work with Cobalt's SEO, Account Advocates, Premium Services Support Specialists and fulfillment partners to develop and execute optimization plans that meet ROI and website enhancement requirements Drive regular and positive contact with clients to review program strategy and performance Prepare monthly performance reports for clients Prepare internal performance reports as specified by management Proactively review websites for necessary content changes, or performance issues Evaluate website, SEO and paid search performance metrics and identify areas requiring optimization Provide assistance in rolling out new search marketing initiatives as well as development and analysis of results Communicate platform changes and enhancements to customers Research and monitor industry news, trends and local market opportunities Help define and improve the business processes for fulfilling on Cobalt's premium service offerings Communicating additional sales opportunities to Cobalt's Account Executives Documentation of customer communication and optimization activity All other tasks and duties as assigned by management Required Skills Requires a Bachelor's Degree from an accredited college or university or equivalent work experience Minimum of 3 years experience managing paid search marketing campaigns with all major search engines. At least 3 years experience as an account manager, account coordinator, project coordinator, project manager, or similar position Proven ability to develop training and coaching materials to improve others skills in paid search Excellent verbal and written communication skills. Ability to interact with high level contacts, both internal and external to the company and with technical and non-technical persons Proven presentation skills (in person and over the phone) to diverse audiences to review performance reports and account strategy and to train others on paid search practices Proven time management skills - must be able to work independently and handle multiple ongoing tasks with rapidly changing priorities Strong attention to detail while maintaining ability to see the big picture Knowledge of website management and design best practices Knowledge in areas of Search Engine Marketing (SEM) including: Search Engine Optimization (SEO), page optimization, keyword analysis, paid inclusion, pay per-click (PPC), Search Engine and Crawler Technology, ranking and site traffic measurement Exceptional expertise in paid search marketing practices and online advertising principles Exceptional expertise in optimizing, troubleshooting, reporting and maintaining paid search campaigns on all major search engines Proven business analysis skills and ability to analyze paid search performance trends and recommend improvement plans. Demonstrated ability to respond to customers and internal constituents in a competent and professional manner Cobalt - Culture and Benefits The Cobalt work environment is fast-paced, energized, informal and fun, but with a serious focus on quality, customer service, innovation, and an ongoing commitment to excellence. Benefits include medical, dental, and vision for employee and dependents (including domestic partners), life insurance, paid vacation time, personal days, sick leave and holidays, 401K with match, employee referral bonuses, stock option plan, subsidized parking fees and bus pass, onsite gym, and more. Experience: Mid-Career Education: 0 years To Apply: Sign up and submit your resume on Jobirn.